Lifecycle Marketing Operations Manager

Role Overview

As the Lifecycle Operations Manager, you will be the engine room of our customer engagement strategy, bridging the gap between high-level creative strategy and technical execution. Accountable for the end-to-end enablement of campaigns across Domain and CoStar Group Australia brands, this is a business-focused ‘Super User’ role designed to drive sustainable growth through sophisticated marketing automation.

What You Will Do

Serve as the primary hands-on expert for Braze, utilising Canvas, Segment Builder, and native AI tools to build, launch, and optimise sophisticated multi-channel customer journeys. Collaborate closely with Lifecycle Marketing Managers to transform strategic campaign briefs into functional automated workflows that span the entire customer lifecycle.

Why It Might Be a Fit

We are looking for a candidate with proven experience as a hands-on power user of Braze (or similar enterprise marketing platforms) in a fast-paced environment. The ideal person will have excellent ability to translate complex marketing requirements into technical briefs for product and engineering teams, and ability to derive insights from data to inform campaign strategy and measure operational success.

Requirements

• Braze Mastery – proven experience as a hands-on power user of Braze (or similar enterprise marketing platforms) in a fast-paced environment.
• Excellent ability to translate complex marketing requirements into technical briefs for product and engineering teams.
• Ability to derive insights from data to inform campaign strategy and measure operational success.
• Demonstrated ability to manage multiple priorities and oversee both internal and external partners to deliver high-quality work.
• In-depth knowledge of the Australian market and local data privacy regulations.
• Bachelor’s degree in Marketing, Business, or a related field.