Role Overview
The Senior Demand Generation Specialist drives buyer-focused digital demand generation and performance marketing strategies that attract, engage, and convert qualified bidders for commercial real estate assets. This role leads integrated digital campaigns, email and CRM programs, audience segmentation, and funnel optimization while partnering closely with CoStar’s centralized SEM team and other cross-functional stakeholders.
What You Will Do
Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume, lead email marketing and CRM programs, and optimize the end-to-end buyer funnel.
Why It Might Be a Fit
The ideal candidate is a data-driven, hands-on digital marketer who can manage multiple time-sensitive priorities, translate performance insights into action, and continuously improve the buyer journey from initial awareness through registration, qualification, and bid activity.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of experience in digital or performance marketing
- Hands-on experience with email marketing platforms and CRM systems
- Experience managing or collaborating with SEM/paid search vendors or specialists
- Strong analytical and problem-solving skills
- Practical AI fluency in your own working process
Benefits
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
To apply for this job please visit costar.eightfold.ai.
Follow us on social media