Senior Marketing Manager, Brand Marketing

Role Overview

The Senior Marketing Manager leads the planning and delivery of Coates’ integrated brand campaigns and marketing programs, working with the Senior Director, Brand Marketing to build distinctiveness and long-term brand equity. The role turns brand strategy and customer insight into clear plans, coordinates cross-channel execution, and enables teams and Crew to deliver a consistent, measurable Coates brand experience.

What You Will Do

Key responsibilities for the role include brand planning & positioning, integrated campaign delivery, channel & content orchestration, brand governance & enablement, stakeholder engagement, agency partner management, and PR/earned media.

Why It Might Be a Fit

The ideal candidate will have significant experience delivering brand marketing, integrated campaigns, and brand programs in a complex, multi-channel environment, with a proven track record of influencing stakeholders and aligning cross-functional teams across markets or segments.

Requirements

• Significant experience delivering brand marketing, integrated campaigns, and brand programs in a complex, multi-channel environment.
• Demonstrated ownership of audience research, positioning, creative development, channel planning, and campaign measurement.
• Proven agency management and project delivery, with high standards of craft, pace, and accountability.
• Skilled at influencing stakeholders and aligning cross-functional teams across markets or segments.
• Degree in marketing, communications, business, or equivalent practical experience.
• Working knowledge of brand tracking, digital analytics, project management, and collaboration tools.

Benefits

• Annual market competitive bonus program
• Thrive Program, which includes a suite of flexible work options
• Dedicated time to prioritize health and wellbeing
• Global Wellness paid day off
• Paid ‘Give Back Day’ to allow our Crew an opportunity to make an impact in the community

Tagged as: Project Management