Senior GTM Systems & AI Specialist

Role Overview

We are looking for a Senior GTM Systems & AI Specialist to own and scale the technology infrastructure that powers Cobalt’s go-to-market organization. This role will serve as the technical owner of our GTM technology ecosystem, with deep hands-on responsibility for Salesforce, HubSpot, integrations, enrichment, automation, and the systems supporting our customer lifecycle.

What You Will Do

The successful candidate will own the technical infrastructure supporting GTM data quality and enrichment, including enrichment providers, field mapping, matching logic, deduplication, normalization, data governance, and ongoing monitoring. They will also design and maintain reliable enrichment and data orchestration workflows that ensure GTM teams have accurate, complete, and actionable account and contact data.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS. They will have advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance.

Requirements

• 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS
• Advanced hands-on Salesforce administration expertise
• Advanced hands-on HubSpot administration expertise
• Experience serving as a primary technical owner of Salesforce and HubSpot
• Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success
• Strong experience with GTM data enrichment and governance
• Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms
• Experience building scalable workflow automation using native GTM platforms and tools such as n8n, Zapier, Make, or similar technologies

Benefits

• Competitive compensation
• Attractive equity plan
• 401(k) program (US) or pension (EU)
• Medical, dental, vision, and life insurance (US) or statutory healthcare (EU)
• Wellness stipend
• Work-from-home equipment & wifi stipend
• Learning & development stipend
• Flexible, generous paid time off and paid parental leave

Tagged as: CRM Administration, HubSpot, n8n, Salesforce, Zapier