B2C Product Marketing Sr. Manager

Role Overview

Leads strategy and executes go-to-market plans for new Consumer or Provider product launches and enhancements. Develops product messaging, positioning, and naming. Creates product-specific and product family marketing materials.

What You Will Do

Assesses and interprets stakeholder needs and requirements. Identifies marketing solutions to nonstandard requests and problems. Works with minimal guidance; seeks guidance on only the most complex tasks.

Why It Might Be a Fit

Requires 5 years of communications, public relations, or marketing experience, and 5 years of project management experience within a matrix organization.

Requirements

• Bachelor’s degree in communications, public relations, or marketing
• 5 years of communications, public relations, or marketing experience
• 5 years of project management experience within a matrix organization
• 5 years of professional writing and editing experience
• 5 years of proficiency with Microsoft Office application suite
• Demonstrated ability to clarify, manage, and prioritize several deliverables
• Proven organizational skills
• Health care experience preferred