Senior Marketing Manager

Role Overview

The Senior Marketing Manager will lead and execute end-to-end marketing strategies across digital and retail channels, with a sharp focus on elevating brand presence in the beauty space.

What You Will Do

Design and lead the comprehensive marketing strategy across all consumer touchpoints, aligned with business goals and brand values. Develop and oversee paid and organic digital campaigns that drive brand awareness, traffic, and conversion.

Why It Might Be a Fit

This role requires a strong understanding of the beauty consumer journey across awareness, trial, and loyalty, as well as demonstrated leadership in managing marketing teams and cross-functional campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• At least 7 years of marketing experience, with proven success in both digital and in-store channels; beauty or lifestyle retail experience strongly preferred
• Strong understanding of the beauty consumer journey across awareness, trial, and loyalty
• Demonstrated leadership in managing marketing teams and cross-functional campaigns
• Analytical mindset with experience in campaign measurement, digital performance metrics, and ROI tracking
• Proficiency in marketing platforms, analytics tools, and project management software
• Strong communicator with the ability to inspire teams, influence stakeholders, and present ideas clearly