Digital Marketing Executive

Role Overview

The Digital Marketing Executive will play a crucial role in supporting the growth of COBIS by delivering a forward-thinking digital marketing and communications strategy. The role will involve coordinating the planning and delivery of COBIS’s social media activity, overseeing social media content calendar, channel performance, audience growth, and campaign delivery across all platforms.

What You Will Do

The Digital Marketing Executive will support member engagement and service promotion, grow and enhance COBIS’s presence across social media platforms, and implement growth-focussed digital marketing activity to increase website traffic, enquiry generation, event participation, and service uptake.

Why It Might Be a Fit

The ideal candidate will have a strong focus on driving growth, preferably within the education or non-profit sector, and experience in social media management, SEO, website management, and digital advertising platforms.

Requirements

• Bachelor’s degree or equivalent professional experience in a relevant field
• Minimum 2 years of experience in digital marketing, with a strong focus on driving growth, preferably within the education or non-profit sector.
• Demonstrable experience in social media management, with a track record of growing followers and increasing engagement.
• Proficiency in SEO, website management, and digital advertising platforms (Google Ads, GA4, PPC campaigns) with a focus on achieving growth targets.
• Strong copywriting skills and experience in creating content that resonates with global audiences, helping to drive membership and participation.
• Analytical mindset with the ability to interpret data, measure digital campaign success, and refine strategies for improved performance and growth.
• Experience with email marketing platforms and CRM systems to manage engagement and target new audiences.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Proactive, growth-focused mindset with a strong attention to detail and creative problem-solving skills.
• Strong interpersonal skills with the ability to build and maintain positive relationships across diverse groups.

Benefits

• Salary package of £30,500 per annum
• Holiday entitlement of 25 days (pro rata) plus statutory bank holidays
• Access to pension scheme in line with pension regulations
• Medical insurance
• Employee Assistance Programme
• Access to a central London office with free gym, social events, cycle storage, etc.