Trade Marketing Lead: General Trade

Role Overview

The Trade Marketing Lead: General Trade will develop and execute trade marketing strategies to drive sales growth, increase brand visibility, and strengthen execution across the General Trade channel.

What You Will Do

Key duties and responsibilities include driving region-wide volume growth, improving merchandising and product visibility, enhancing customer engagement, and ensuring efficient resource utilization.

Why It Might Be a Fit

The role requires skills and experience in trade marketing, sales, and marketing, with a proven track record of delivering results, and the ability to assess and mitigate business risks effectively.

Requirements

• Bachelor’s degree in Sales, Marketing or related field
• 3+ years trade marketing or frontline experience
• 4 years of solid experience in sales and marketing
• Demonstrated success in implementing merchandising, promotional, and activation campaigns