Digital Marketing Lead

Role Overview

The Digital Marketing Lead will own demand generation across paid, organic, and AI search, directories, partners, email, and social. The role requires 10+ years of experience in B2B digital marketing, with a focus on AI search and team leadership.

What You Will Do

The Digital Marketing Lead will own the demand engine, set channel budgets, targets, and monthly operating cadence, and report lead volume, cost per qualified lead, and pipeline influence to leadership. The role also involves building and leading the team, hiring, onboarding, and managing digital marketing team members.

Why It Might Be a Fit

The ideal candidate will have a strong background in AI search, GEO, AIEO, and SEO, with experience in building and leading teams, and a proven track record of owning paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results.

Requirements

• 10+ years in B2B digital marketing
• Experience at a consulting, agency, or professional services firm during a period of growth
• Deep, current, hands-on experience in AI search: GEO, AIEO, and how LLM-based engines select and cite sources
• Strong SEO foundation (technical, content, and off-page)
• Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform
• Fluency in analytics and attribution (GA4, Search Console, Looker Studio or similar)
• Experience designing the handoff between marketing and SDRs, and working day to day with sales leadership
• Track record of hiring and developing marketers and managing agencies and contractors

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Generous Paid time off and company holidays
• Hybrid schedule based out of our Chicago headquarters (3 days a week required)
• Budget for tools, training, and conferences, with a focus on AI and search