Partner Marketing Manager

Role Overview

Partner Marketing Manager will collaborate with partners to develop joint marketing plans, secure market development funds, and execute co-marketing campaigns to drive leads and pipeline for Codal.

What You Will Do

The Partner Marketing Manager will own the partner marketing plan, build relationships with partner marketing teams, and execute joint campaigns and content to showcase Codal’s offers and expertise.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B marketing, with at least 3 years in partner, channel, or alliance marketing, and a track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides.

Requirements

• 5+ years in B2B marketing, with at least 3 years in partner, channel or alliance marketing
• Experience at an agency, systems integrator or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform
• Working knowledge of the eCommerce and content management ecosystem, and of how platform partner programs, tiers and co-marketing funds work
• A track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution
• Experience working day to day with partner managers and sales teams on account mapping and lead follow-up
• Strong writing and briefing skills; you can draft the case study, the co-branded landing page and the partner one-pager yourself
• Ability to travel to partner events and conferences

Benefits

• Medical, dental and vision insurance
• 401(k) plan
• Generous paid time off and company holidays
• Hybrid schedule based out of our Chicago headquarters (3 days a week required)
• Budget for tools, training and conferences
• A direct line to the leadership team, and the mandate to build the partner marketing program your way

Tagged as: HubSpot, Pipeline Management