Digital Marketing Specialist

Role Overview

Reporting to the Global Marketing Campaign Manager, the Digital Marketing Analyst will help grow Minelab’s organic digital presence and strengthen engagement across our social channels and Realm app.

What You Will Do

Create and coordinate content, engage with online communities, support influencer and brand ambassador relationships, and help ensure messaging is consistent, relevant, and on-brand across multiple platforms.

Why It Might Be a Fit

You’re a creative and curious digital marketer who understands how brands connect with audiences online. You’re comfortable balancing content creation, community engagement, copywriting, and analytics, and you enjoy working collaboratively in a global environment.

Requirements

• 1–3 years of experience in social media management, digital marketing, or content creation
• Experience creating content across platforms such as Instagram, Facebook, TikTok, and YouTube
• Strong copywriting and communication skills
• Understanding of social media trends, algorithms, and best practices
• Experience using social media analytics and performance metrics
• A bachelor’s degree in Marketing, Communications, or a related field

Benefits

• Generous PTO
• Medical, Dental, and Vision Insurance
• 401(k)