Director, Product Marketing

Role Overview

Code for America is looking for a Director, Product Marketing to drive product marketing work across their full portfolio. The role will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. The Director will set go-to-market strategy and positioning, define positioning and messaging for products, and write and guide the development of plain, accessible messaging for people navigating complex systems.

What You Will Do

The Director will prioritize target audiences, shape strategy to address barriers, build and own the go-to-market plan for each product, coordinate product launches, build proof points, enable partners and channels, and define what success looks like for each go-to-market effort.

Why It Might Be a Fit

The position is a perfect fit for a senior product marketer who has built go-to-market capability from the ground up and is equally comfortable setting strategy at the portfolio level and personally executing the work. The ideal candidate will have 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy.

Requirements

• 8+ years in product marketing or a closely related function
• Senior-level experience operating with significant autonomy
• Experience managing direct reports and/or directly leading contractor or agency teams
• Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle
• Working fluency in acquisition and demand-generation channels (paid, search, SEO)
• Experience defining success metrics, designing experiments, and translating data into strategic recommendations

Benefits

• Comprehensive benefits package
• Laptop provided
• One-time $700 payment for remote environment setup
• Cell phone and/or internet reimbursement of $50 per month
• Professional development stipend
• Retirement & 401k Plans with 100% employer match
• At least one no cost health insurance option for full-time employees
• Paid sick time
• 17 weeks of paid parental and family leave
• 3 weeks of paid sabbatical after 5 years of service