Role Overview
Design, localize, and activate high-impact marketing programs to accelerate pipeline and revenue growth across North and South America. Acting as the critical bridge between global strategy and regional sales, you will prioritize a 1:few Account-Based Marketing (ABM) motion for high-value target accounts while overseeing regional multi-channel demand programs.
What You Will Do
Key responsibilities include sales-aligned ABM, global collaboration, regional campaign activation, CoE collaboration & direction, media & agency management, channel partner co-marketing, and funnel analytics & reporting.
Why It Might Be a Fit
The ideal candidate will have 5+ years of B2B digital marketing, demand generation, or field marketing experience, preferably within technology, industrial automation, or manufacturing sectors, and a proven track record of planning and executing structured 1:few or 1:1 Account-Based Marketing strategies.
Requirements
- 5+ years of B2B digital marketing, demand generation, or field marketing experience
- Proven track record of planning and executing structured 1:few or 1:1 Account-Based Marketing strategies
- Hands-on experience navigating and extracting insights from our core marketing and sales tech stack: Salesforce, Account Engagement (formerly Pardot), Demandbase, and Qualified
- Exceptional communication skills
- Strong competency in funnel metrics, revenue attribution models, conversational marketing tools, and data-driven budget allocation
- Ability to thrive in a fast-paced environment, balance direct and channel partner marketing needs, and manage multiple high-priority campaigns simultaneously
Benefits
- Health, dental, and vision insurance
- 401(k) retirement plan with company matching
- Employer-paid disability, family leave, life insurance, paid time off (including holidays), optional voluntary benefits, and recognition and wellness programs
To apply for this job please visit cognex.wd1.myworkdayjobs.com.
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