Senior Demand Generation Manager

Role Overview

The Senior Demand Generation Manager will lead demand generation strategy, campaign planning, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments. This role is highly cross-functional, requiring close collaboration with various teams to build integrated programs that create, accelerate, and convert pipeline across priority accounts.

What You Will Do

Responsibilities include owning and evolving demand generation strategy, building integrated campaigns across ABM, paid media, and other channels, and translating DACH GTM priorities into clear campaign plans. The ideal candidate will also work tightly with DACH SDRs and AEs to align campaigns to target accounts, outbound plays, pipeline gaps, and live opportunities.

Why It Might Be a Fit

The ideal candidate has strong B2B SaaS demand generation experience, a clear understanding of ABM, and the ability to turn DACH GTM priorities into focused campaigns for larger, higher-value accounts. The role requires a track record of driving qualified pipeline and revenue impact through demand generation activity.

Requirements

• 5–7 years’ experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS or technology.
• Proven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences.
• Strong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression.
• Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.
• Track record of driving qualified pipeline and revenue impact through demand generation activity.
• Experience managing campaign budgets and optimising spend based on performance.
• Strong understanding of channels such as paid media, events, webinars, email, content, direct mail, outbound support, and ABM.

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Parental leave
• Wellness

Tagged as: Account-Based Marketing, Pipeline Management