CRO Specialist

Role Overview

The CRO Specialist will be responsible for managing website updates and content changes across Cognita schools in the Middle East and Asia, ensuring accurate and on-time information for parents. They will also lead conversion optimisation across the portfolio, working alongside the Digital Marketing Manager on SEO and GEO.

What You Will Do

The CRO Specialist will manage website updates, plan and run CRO activity and tests, apply UI and UX best practice, work with the Global Web Development team, and share weekly, monthly, and termly reports with clear recommendations.

Why It Might Be a Fit

The ideal candidate will have hands-on experience managing websites through a CMS in a multi-site or multi-brand environment, proven experience using CRO, analytics, and user behaviour insight to improve conversion, and a strong working knowledge of Google Analytics and Google Tag Manager.

Requirements

• Hands-on experience managing websites through a CMS in a multi-site or multi-brand environment
• Proven experience using CRO, analytics, and user behaviour insight to improve conversion
• Strong working knowledge of Google Analytics and Google Tag Manager
• Good understanding of SEO and GEO principles
• Strong project and stakeholder management skills
• A bachelor’s degree in Marketing, Digital Marketing or a related field