Role Overview
The Account Based Marketing Specialist will design and operationalize a comprehensive ABM framework, partnering with Sales, Product Marketing, and Field Marketing teams to deliver integrated, multi-channel campaigns that engage key accounts and accelerate pipeline.
What You Will Do
The person in this role will build and scale ABM strategy, align to revenue priorities, execute integrated campaigns, leverage ABM technology, and present ABM strategies to senior stakeholders.
Why It Might Be a Fit
This is a highly visible role requiring strong commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to navigating complex organizations and delivering results.
Requirements
- Develop and launch a comprehensive ABM program from scratch
- Partner with Sales leadership to identify target accounts and align marketing strategies to account plans
- Design and deliver multi-channel ABM programs leveraging digital, content, events, direct mail, and executive engagement
- Utilize platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns and personalize experiences
- Present ABM strategies, performance insights, and growth opportunities to senior stakeholders
Benefits
- Comprehensive benefits framework
- Bonus compensation
- Commission (if in a sales function)
- Equity grants
To apply for this job please visit cohesity.wd5.myworkdayjobs.com.
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