Role Overview
As Product Marketing Manager, EMEA, you will lead regional go-to-market strategy and execution for our consumer offerings, connecting Global Consumer product teams with International Marketing.
What You Will Do
Lead consumer product launches across EMEA, adapt global product strategies into regional marketing plans, shape audience segmentation, messaging, and value propositions, and deliver integrated campaigns across paid, owned, and partner channels.
Why It Might Be a Fit
You will work with partners across Europe and the US to turn global product direction into locally relevant launches and campaigns across EMEA.
Requirements
- 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing
- Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages
- Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans
- Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity
- Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results
- Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
To apply for this job please visit coinbase.com.

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