Growth Marketer, Nino

Role Overview

As Growth Lead, you’ll own how the right households find us and book a first conversation with our team. You’ll run the website, paid search, AI search and SEO, and our channel with CoinTracker, and you’ll ship the work yourself with AI coding tools.

What You Will Do

Own the funnel from first visit to a held consultation. Set the plan, pick the channels, and own the number. Ship the website yourself. Build and test landing pages, calculators, and comparison pages in our codebase with AI coding tools. Run paid acquisition. Make Nino the answer in AI search. Grow the CoinTracker channel.

Why It Might Be a Fit

You want to bring expert tax and financial advice to households that have outgrown doing it themselves, and you want to do it at an early-stage company where your work moves the number. You see what needs doing and do it. You make the people around you better: sales, advisors, engineers, and agencies.

Requirements

• 3+ years in growth or performance marketing, ideally at a consumer company that sells a high-ticket service through a call.
• You’ve owned a pipeline number for a sales team and hit it.
• You ship your own work. You’ve built and launched pages and experiments yourself, and you’re comfortable changing a website with AI coding tools.
• You’re hands-on with paid search and know your CAC, payback, and conversion by channel.
• You’ve grown AEO/SEO: content, comparison pages, or offsite authority that got cited by AI answer engines or ranked, and you’re ready to direct an agency from day one.
• You read numbers honestly, including small samples and long lags between lead and customer.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Life insurance
• PTO