VP, Demand Generation

Role Overview

We’re hiring a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next stage of growth. You’ll step in as the leader of an existing 4-person team with a mandate to take what’s working today and evolve it into a mature, scalable demand engine.

What You Will Do

You’ll own the portfolio of channels, allocate resources, and make clear bets that maximize pipeline, conversion rates, and CAC efficiency. You’ll architect and oversee integrated multi-channel programs across paid, OOH, events, and emerging channels.

Why It Might Be a Fit

You’ll have the mandate, resources, and team to make it happen — and when needed, you’ll roll up your sleeves to shape new motions, like standing up CoLab’s first ABM program.

Requirements

• 10+ years of B2B SaaS demand generation experience
• at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar)
• proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth
• demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
• strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
• experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM)
• exceptional ability to influence at the executive level with data-backed storytelling
• comfortable balancing strategic work with being hands-on when needed

Benefits

• stock options
• extended health and benefits package
• unlimited paid vacation
• RRSP matching