CRM Manager

Role Overview

The CRM Manager will lead the campaign workstream for the Professional audience while playing a pivotal role in scaling the overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program. The role will involve campaign lifecycle management, journey development, stakeholder collaboration, agency management, intelligence & personalization, performance tracking, and cross-channel synergy.

What You Will Do

The CRM Manager will be responsible for planning, executing, and optimizing Professional audience touchpoints in email, developing end-to-end professional journeys, collaborating with stakeholders, managing agency partners, leveraging first-party data, and monitoring program health.

Why It Might Be a Fit

The ideal candidate will have a strategic mindset, technical literacy, a collaborative spirit, and analytical depth. They will be able to interpret performance data, translate insights into clear recommendations, and communicate effectively across internal teams and external agency partners.

Requirements

• Minimum of Bachelor’s Degree
• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
• Proficiency with enterprise-level ESPs/CRMs (e.g., Salesforce Marketing Cloud)
• Solid functional understanding of data architecture, segmentation, and API integrations

Benefits

• Medical
• Dental
• Vision
• Basic life insurance
• Paid parental leave
• Disability coverage
• 401(k) retirement plan with company matching contributions
• Minimum of 15 vacation/PTO days
• 13 paid holidays
• Paid sick leave