Marketing Automation Manager

Role Overview

A hybrid role based at headquarters in Pawtucket, RI, responsible for designing, building, testing, and optimizing customer journeys within the marketing automation platform.

What You Will Do

Translate business and journey strategies into scalable marketing automation platform requirements, audience definitions, business rules, and measurement plans. Support automation across customer, advisor, and partner lifecycles while balancing immediate needs with long-term scalability, governance, deliverability, and customer experience.

Why It Might Be a Fit

The role requires 5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, customer journey management, or a related field, including experience supporting complex and varied marketing journeys.

Requirements

• 5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, customer journey management, or a related field
• Hands-on experience designing, building, testing, and optimizing marketing automation journeys and workflows
• Working knowledge of CRM, customer data platforms, analytics, consent, data governance, and integration concepts
• Experience translating business needs into functional requirements, data requirements, process flows, use cases, acceptance criteria, and implementation-ready documentation
• Strong facilitation, systems-thinking, documentation, analytical, problem-solving, and stakeholder-management skills

Benefits

• Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about
• Financial Security: 401(k) with company match
• Family Support: Paid parental leave, paid bereavement leave, and access to our Employee Assistance Program
• Career Growth: Tuition reimbursement to help you level up your skills
• Exclusive travel discounts, incentives and more!