Performance Marketing Manager

Role Overview

We’re looking for a hands-on Performance Marketing Manager who is an expert in building, launching, optimizing, and scaling campaigns directly inside paid media platforms. The ideal candidate is comfortable spending significant time inside Meta Ads Manager, Google Ads, and other acquisition platforms, making daily decisions around targeting, budgets, bidding, creative performance, tracking, and conversion.

What You Will Do

You’ll own paid acquisition from campaign setup through optimization, working closely with creative, product, and lifecycle teams to improve trial and customer growth. Your responsibilities will include building, launching, and managing campaigns, adjusting daily spend and bidding strategies, tracking and improving metrics, and working closely with designers and copywriters to identify winning concepts.

Why It Might Be a Fit

We’re looking for someone with strong hands-on experience managing campaigns directly inside Meta Ads Manager, Google Ads, and TikTok Ads. You should have experience owning meaningful paid media budgets and making daily optimization decisions. You should also be comfortable working with GA4, Google Tag Manager, pixels, and conversion APIs/events.

Requirements

• Strong hands-on experience managing campaigns directly inside Meta Ads Manager, Google Ads, TikTok Ads
• Experience owning meaningful paid media budgets and making daily optimization decisions
• Strong understanding of campaign structures, audience targeting, retargeting, bidding, attribution, and conversion optimization
• Ability to look beyond surface metrics like clicks and impressions and optimize toward customer acquisition and revenue
• Strong analytical thinking with the ability to spot patterns, diagnose problems, and act quickly
• Experience working closely with creative teams and turning ad performance data into better hooks, formats, messaging, and creative briefs

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or equivalent retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities