Product Marketing Manager

Role Overview

This is a 12-month secondment opportunity for a Product Marketing Manager to help shape and drive the go-to-market strategy for our core Everyday Business Banking product lines. The Marketing Manager will partner closely with internal stakeholders to develop and deliver integrated marketing activity that supports business objectives, raises consideration, drives product acquisition and enhances the customer experience.

What You Will Do

Develop insight-led product marketing and go-to-market strategies, lead integrated marketing campaigns, deliver customer-centric marketing, use customer and market data to measure effectiveness, and build trusted relationships with stakeholders.

Why It Might Be a Fit

Success in this role will be demonstrated through growth in awareness, consideration, and adoption of Everyday Business Banking products, increased acquisition, customer engagement, product usage, cross-sell, and retention, and delivery of customer-led campaigns that achieve measurable commercial outcomes.

Requirements

• 5–7+ years’ experience in product marketing, marketing strategy or integrated marketing, ideally within financial services, technology or B2B
• Demonstrated experience developing and executing go-to-market strategies for products or propositions
• Strong understanding of customer lifecycle marketing, digital engagement, and personalised communications
• Proven ability to translate customer, market, and performance insights into commercial marketing strategies
• Experience delivering integrated through-the-line campaigns across owned, earned, and paid channels
• Strong commercial acumen with an understanding of business customer needs and growth drivers
• Excellent stakeholder management skills with experience influencing across complex, matrix organisations
• Strong analytical capability, including campaign measurement, performance reporting, and optimisation
• Experience working in agile environments and managing multiple priorities in fast-paced teams
• Demonstrated budget management and governance capability