Senior Salesforce Developer – Focus on Personalization

Role Overview

A Senior Salesforce Developer will plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio).

What You Will Do

Build real-time personalized campaigns and experiences based on user behavior, profile, and context. Configure catalogs, events, segments, campaigns, decisions, and recommendations within the platform.

Why It Might Be a Fit

Significant experience with Salesforce Marketing Cloud Personalization (Interaction Studio) and knowledge in JavaScript for campaign implementation and customization are required.

Requirements

• Significant experience with Salesforce Marketing Cloud Personalization (Interaction Studio)
• Practical knowledge in configuring campaigns, segments, catalogs, events, and recommendations
• Experience with Salesforce Marketing Cloud Engagement, especially Journey Builder, Automation Studio, and behavioral triggers
• Experience with web and app-based user behavior personalization strategies
• Knowledge in JavaScript for campaign implementation and customization
• Knowledge in SQL for data analysis and segmentation
• Experience with performance metric reading and following, A/B testing, and journey optimization

Benefits

• Food allowance and/or meal voucher
• Health and dental plan
• Pet health plan
• Home office allowance (for remote jobs)
• Onboarding welcome kit
• Life insurance
• Zenklub, with psychological and nutritional follow-up
• TotalPass
• Certification and Continuous Training Program with partners (Adobe, Anthropic, AWS, Google, Microsoft, Salesforce)
• Partnerships and discounts for your development
• Access to UOL content
• Maternity kit
• Extended maternity and paternity leave
• Indication program

Tagged as: Data Analysis, Salesforce, SQL