Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager builds and leads CompTIA’s consumer lifecycle marketing capability, using email, segmentation, personalization, automation, and experimentation to improve engagement and conversion across the customer journey.

What You Will Do

Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage. Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data.

Why It Might Be a Fit

Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices. Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.

Requirements

• Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.
• Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies.
• Experience building and optimizing automated customer journeys and triggered communications.
• Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization.
• Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions.
• Experience designing, executing, and evaluating A/B or multivariate tests.
• Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.
• Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required.
• Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness.
• Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines.
• Demonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization.
• Experience using data, analytics, and experimentation to improve customer engagement and business outcomes.
• Experience working in a cross-functional marketing environment with multiple stakeholders and priorities.
• Experience supporting multiple audiences, markets, or regions is preferred.

Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans
• Performance bonus up to 10% of base salary
• Unlimited PTO & 15 Paid Holidays
• Flexible Schedules & Summer Hours
• 12 weeks of Paid Parental Leave
• Sponsored Costco or Sam’s Membership
• 401K Retirement Plan with 6% company match
• Spot Bonuses for going above & beyond
• Tuition Reimbursement
• Home Office Allowance
• Wellness Reimbursement
• Student Loan Repayment
• Broadband Stipend