Marketo Specialist / Marketing Automation Specialist

Role Overview

Build, execute, and optimize email marketing campaigns in Marketo, and support marketing teams with audience targeting and automation strategies.

What You Will Do

Create and manage nurture programs, smart campaigns, landing pages, and forms, and develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.

Why It Might Be a Fit

2+ years of hands-on experience with Adobe Marketo Engage, experience with marketing automation and email marketing, and strong analytical and reporting skills.

Requirements

• 2+ years of hands-on experience with Adobe Marketo Engage
• Experience with marketing automation and email marketing
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.)
• Experience with lead scoring, lead nurturing, and customer journey mapping
• Strong analytical and reporting skills
• Proficiency in Excel and marketing analytics

Tagged as: Marketo