Role Overview
The Performance Marketing Specialist – Paid Media is a full-time, hybrid role based in Metro Manila. This role is responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive customer acquisition, engagement, and revenue across all brands.
What You Will Do
Day-to-day tasks include managing campaign budgets, setting up and monitoring ad performance, conducting A/B and performance tests, and analyzing data to identify insights and opportunities for improvement.
Why It Might Be a Fit
The specialist will create performance reports, align campaigns with overall marketing and business objectives, and collaborate with internal stakeholders to refine strategies and messaging.
Requirements
- Less than 2 years of hands-on experience running paid digital campaigns
- Experience with AI-powered ad products or campaign automation
- Strong Analytical Skills and Data Analysis capabilities
- Effective Communication skills
- Solid Performance Management skills
- Experience in Performance Testing, including A/B and multivariate testing
- Relevant experience in digital paid media (e.g., search, social, display, video) and familiarity with major ad platforms and analytics tools
- Ability to work with data dashboards, create concise performance reports, and recommend actionable optimizations
To apply for this job please visit linkedin.com.
Follow us on social media