Product Marketer

Role Overview

Confido is building an AI operating system for CPG brands, and the product marketer will own the strategy, programming, and moments to tell the world why Confido is better. This is a founding role, and the product marketer will shape how the whole function works.

What You Will Do

The product marketer will own positioning, messaging, and narrative for the platform, product-market clarity, product launches, customer-insight engine, GTM enablement, case studies, and an integrated plan connecting the product roadmap to the marketing calendar.

Why It Might Be a Fit

The ideal candidate has 7+ years of experience in product marketing, excellent writing and narrative instincts, financial and quantitative fluency, and strong cross-functional project management skills.

Requirements

• 7+ years in product marketing
• Ideally in one of two worlds: CPG or commerce software, building the workflows our customers already live in, or B2B technology, where you translated genuinely complex products into clear entry points
• Excellent writing and narrative instincts
• Financial and quantitative fluency
• Strong cross-functional project management, and the judgment to build enough structure without slowing the work down

Benefits

• Equity — own a meaningful piece of the company you’re helping build
• Fully paid health coverage through Aetna — we cover 100% of employee premiums
• Top-tier dental and vision coverage through Guardian
• Carrot Fertility Pro — comprehensive fertility and family-forming support
• 12 weeks of paid parental leave
• Unlimited PTO — plus regular 4-day holiday weekends we actually take
• 401(k) through Vestwell
• Paid relocation support — we’ll help you make the move to NYC
• Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup
• Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with