National Retail Marketing Manager

Role Overview

The National Retail Marketing Manager will lead the development and execution of assigned Retail Connections programming, translating brand strategy, shopper insights, and commercial objectives into compelling programs that drive impact at retail.

What You Will Do

Own the end-to-end development and execution of assigned Retail Connections brands/programs, from strategy and briefing through creative development, production, field sell-in, execution, and measurement.

Why It Might Be a Fit

You will partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions, and lead agency partners from briefing through execution.

Requirements

• Bachelor’s degree, preferably in marketing, business, or a related discipline.
• 8+ years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing, field marketing, or a related discipline, preferably within CPG.
• Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors, or external partners, including briefing, feedback, budgeting, and execution.
• Demonstrated ability to translate brand, shopper, and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies, and suppliers.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
• Demonstrated initiative, learning agility, and commitment to improving processes and ways of working.

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)
• Any other benefits to eligible employees