Senior Marketing Analyst | CRM, Loyalty and Products

Role Overview

As a Senior Marketing Analyst at Construtora Tenda, you will plan and execute marketing strategies focused on referral, loyalty, and client engagement programs, aligned with business objectives and product results. You will work in a hybrid environment, with a focus on constant learning, protagonism, and simple and true relationships.

What You Will Do

Your responsibilities will include developing and improving referral and loyalty programs, structuring campaigns, analyzing behavior and engagement data, monitoring performance indicators, and conducting tests and analyzing results to identify opportunities for optimization.

Why It Might Be a Fit

This role is ideal for someone with experience in marketing, CRM, and product management, who is analytical and able to interpret data to propose improvements in strategies and initiatives. You will have the opportunity to work in a multidisciplinary area, interacting with commercial teams, product, CRM, and data areas.

Requirements

• Bachelor’s degree in Marketing, Administration, Advertising and Propaganda, Communication, or related areas
• Experience in marketing, with activity in referral, loyalty, CRM, product management, or initiatives for client engagement and retention
• Experience in planning, executing, and monitoring marketing campaigns and actions focused on results
• Experience in conducting training and capacity-building actions for commercial and marketing teams
• Experience in interacting with commercial teams, acting in partnership with the operation to understand challenges and identify opportunities for acquisition and performance
• Knowledge of performance indicators, such as conversion, adherence, engagement, retention, and ROI
• Analytical capacity to interpret data, identify opportunities, and propose improvements in strategies and initiatives
• Experience in interacting with multidisciplinary areas, such as Product, Commercial, CRM, and Data
• Knowledge of data analysis tools and result monitoring, such as Excel and Power BI

Benefits

• Meal and Transportation Vouchers
• TendaPrev
• Annual Bonus based on results
• Health Plan
• Dental Plan
• Life Insurance
• Wellhub
• Dr. Alper – Free consultations with specialists from different areas
• Pregnant Program and Extended Maternity Leave
• Pharmacy Convênio
• Hybrid regime – 2x per week home office
• Flexible schedule
• Birthday leave
• Alo Viva Bem – Exclusive channel dedicated to the collaborator
• Education platform
• Educational subsidy
• Nursery subsidy for mothers
• Extended Paternity Leave
• Discount on Tenda apartments
• Discount on Cinemark tickets
• Christmas Voucher