CRM Manager

Role Overview

The CRM Manager will take ownership of the customer retention and lifecycle marketing strategy, developing a customer relationship strategy to improve retention, repeat purchasing, and long-term customer value.

What You Will Do

Key responsibilities include developing and implementing a customer relationship strategy, identifying opportunities to generate additional revenue, creating targeted lifecycle strategies, and managing email and SMS marketing activity.

Why It Might Be a Fit

The successful candidate will play an important role in shaping how the business communicates with its customers, using data, creativity, and technology to deliver relevant and effective marketing activity.

Requirements

• Previous experience in CRM, retention, lifecycle, or customer marketing within an e-commerce or consumer-facing business
• Strong practical experience using Klaviyo or a comparable email marketing and automation platform
• Proven ability to plan, execute, and optimise commercially successful email campaigns
• Good understanding of customer segmentation, lifecycle marketing, and automated customer journeys
• Experience analysing campaign and customer data to identify opportunities and improve performance
• Understanding of A/B testing and ongoing campaign optimisation
• Strong organisational skills, with the ability to manage multiple campaigns and competing deadlines
• Excellent attention to detail and a structured approach to campaign delivery
• Strong written communication skills and an understanding of effective customer-facing messaging
• A commercially focused mindset, with a genuine interest in customer behaviour and digital marketing performance

Benefits

• Salary £40,000 – £45,000
• Based in Poole, 2 days per week