PR & Product Communications Manager

The PR & Product Communications Manager position assists the Head of Marketing Comms APAC in product communication, including campaigns, paid media and event creation with a strong focus on PR and media.

Requirements

• Brand owner for Continental brand & second-line brands
• Maintain brand integrity across all company marketing initiatives and communications
• Lead, create, and execute product communication strategy in APAC to create and maintain a favorable brand image for Continental in APAC
• Collaborate with APAC and Global Product and Digital Solutions teams to develop or adapt product and communications materials
• Build senior management PR profile in relevant PR media and social channels
• Develop and create second-line product communications materials
• Assist to execute best-in-class campaigns and programs from inception through delivery to achieve business objectives
• Manage the PE Comms budget in related spending projects and activities
• Participate in regional and global project teams as required
• Work closely with markets and global marketing team to track brand awareness in the region
• Develop and support APAC markets build up media testing capacities