Sales Director

Role Overview

The Sales Director will lead the development and execution of the country’s commercial strategy, building strong relationships with key retail partners, distributors, and e-commerce platforms. The role will oversee sales across various channels, ensuring strong market coverage, product availability, and sustainable revenue growth.

What You Will Do

The Sales Director will be responsible for driving sales performance, market expansion, and profitability. The role will also oversee the local commercial team and coordinate with key functions, including Marketing, Supply Chain, Finance, Operations, and Regulatory Affairs.

Why It Might Be a Fit

The ideal candidate will have 15+ years of senior commercial or sales leadership experience within consumer electronics, consumer durables, small domestic appliances, or FMCG, with significant experience in the Egyptian market. The candidate should have a strong track record managing sales across various channels and experience launching, establishing, or scaling a business or brand in Egypt.

Requirements

• 15+ years of senior commercial or sales leadership experience within consumer electronics, consumer durables, small domestic appliances, or FMCG
• At least 5 years in a Country Manager, General Manager, Commercial Director, or comparable leadership role with full P&L responsibility
• Fluency in both Arabic and English
• Proven experience launching, establishing, or scaling a business or brand in Egypt
• Strong track record managing sales across Modern Trade, traditional trade, key accounts, and e-commerce channels
• Experience managing major retail relationships, negotiating commercial terms, and developing joint business plans with key accounts
• Strong understanding of sales strategy, distribution, pricing, trade investments, and profitability management
• Experience leading cross-functional teams and managing local business operations
• Good understanding of the Egyptian retail landscape, market dynamics, import requirements, and relevant regulatory processes
• Strong commercial judgement, financial acumen, and negotiation skills
• Entrepreneurial mindset with the ability to build a business and drive its growth