Senior CRM Analyst

Role Overview

The Senior CRM Analyst will develop and implement CRM strategies, Lifecycle Marketing, and Loyalty to strengthen relationships, increase retention, recurrence, and loyalty, and drive results through data-driven and technology-oriented strategies.

What You Will Do

Develop and implement CRM, Lifecycle Marketing, and Loyalty strategies, plan and structure automated journeys and relationship rules, develop segmentation, personalization, and multi-channel communication strategies, and act in the evolution of the Martech ecosystem.

Why It Might Be a Fit

The ideal candidate will have experience with CRM, Lifecycle Marketing, and Loyalty strategies, knowledge of customer segmentation, personalization, and multi-channel communication strategies, and an analytical profile, strategic vision, organization, and good communication.

Requirements

• completed higher education degree in Marketing, Administration, Communication, Advertising and Propaganda, Technology, or related areas
• experience with CRM, Lifecycle Marketing, and Loyalty strategies
• experience in building and managing automated journeys and relationship rules
• knowledge of customer segmentation, personalization, and multi-channel communication strategies
• knowledge of CRM indicators analysis, such as retention, recurrence, churn, conversion, and LTV
• experience with CRM platforms and marketing automation tools
• analytical profile, strategic vision, organization, and good communication

Benefits

• medical and dental insurance
• 5% discount on purchases at supermarkets
• 50% discount on purchases at pharmacies (with presentation of receipt in the name of the employee)
• TotalPass
• transportation allowance
• meal at the workplace
• life insurance
• regular work schedule from Monday to Friday, 8am to 5:30pm

Tagged as: Data Analysis