CRM Manager

Role Overview

The CRM Manager will own the end-to-end design, build-up, and operation of CooperVision China’s first cross-platform consumer data platform (CDP) and CRM capability, covering Tmall, JD, Douyin, and offline store/optical retailer scan-to-join.

What You Will Do

The role will establish a brand-owned, sustainable communication asset, shift consumer engagement from a platform-dependent ‘traffic-buying’ model to a data-driven ‘new + retained customer’ model, and improve the efficiency of acquisition investment across the full product lifecycle.

Why It Might Be a Fit

The ideal candidate will have experience in CRM strategy, data-driven marketing, and cross-channel consumer insight and behavior analysis.

Requirements

• 5+ years of experience in CRM strategy and data-driven marketing
• Proven experience in cross-channel consumer insight and behavior analysis
• Strong understanding of consumer data platforms and CRM capabilities