Role Overview
As the Sr Director, Demand Generation for North America, you will lead Copado’s regional growth engine across Enterprise and Commercial segments, owning the marketing programs that generate demand and leading the field and events team that activates it in-market.
What You Will Do
Lead and mentor the North America field marketing and events team, overseeing the regional strategy, calendar, and budget across owned events, sponsorships, executive roundtables, and roadshows. Architect and execute multi-channel demand generation programs tailored to North American Enterprise and Commercial audiences to accelerate lead-to-opportunity velocity.
Why It Might Be a Fit
8–12 years of B2B SaaS marketing experience spanning demand generation and field marketing, ideally within the Salesforce ecosystem, DevOps, or automation platforms.
Requirements
- 8–12 years of B2B SaaS marketing experience
- Proven leadership experience managing field marketing and events teams
- Strong track record of partnering closely with BDR/SDR and sales development teams
- Deep understanding of North American market dynamics across both Enterprise and Commercial segments
- Demonstrated ability to collaborate cross-functionally across Sales, PMM, and Product within structured GTM frameworks
- Proficiency with marketing automation platforms, CRM systems (Salesforce), sales engagement software, event management tools, and analytics dashboards
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- 401(k) Plan
- Paid Time Off
- Wellness Perks
To apply for this job please visit ats.rippling.com.
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