Digital Marketing Specialist

Role Overview

Join Corning’s Marketing team as a Digital Marketing Specialist to manage and optimize the company’s digital presence, focusing on web strategy, website operations, digital user experience, and marketing campaign execution.

What You Will Do

Develop web plans, manage website content, support large-scale website redesign, and optimize paid social campaigns, among other responsibilities.

Why It Might Be a Fit

This role requires a highly motivated individual with experience in digital marketing, web marketing, and project management, as well as a working knowledge of UX principles, digital accessibility, SEO, and website content governance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 3 years of experience in digital marketing or web marketing
• Minimum 3 years of experience managing digital projects, stakeholder expectations, priorities, and timelines
• Experience with website analytics and SEO platforms such as Google Analytics, Google Search Console, or SEMrush
• Experience with Adobe Experience Manager (AEM) or a comparable enterprise content management system
• Experience using project management platforms such as Adobe Workfront, Jira, or similar tools
• Working knowledge of UX principles, digital accessibility, SEO, and website content governance

Benefits

• 100% company-paid pension benefit
• Matching contributions to 401(k) savings plan
• Company-paid life insurance
• Disability benefits
• Disease management programs
• Paid time off
• Employee Assistance Program (EAP)
• Recognition program to celebrate successes and reward colleagues