Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team responsible for managing the website and email marketing programs, along with the analytics / reporting needs associated with those programs. The role works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute website content and email marketing materials. Success will be measured by lead generation and engagement metrics for the website and email marketing.

What You Will Do

Publish and manage digital content for Corning Life Sciences web pages, manage projects and routine content freshness updates, identify web optimization opportunities, and optimize email campaigns for deliverability, open rates, and click-through rates.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital marketing, experience with web content management systems, and knowledge of email marketing platforms. They will be able to analyze data and make recommendations for improving the website experience.

Requirements

• Bachelor’s degree in marketing, communications, digital marketing, or related field
• 2+ years’ experience in digital marketing (corporate experience preferred)
• High proficiency with creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus)
• Experience with analytics dashboards (Google Analytics) and data analysis preferred
• Strong skills with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices.
• Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred

Benefits

• 100% company-paid pension benefit
• Matching contributions to 401(k) savings plan (up to 4% of pay when contributing at least 6% of pay)
• Medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP)
• Company-wide bonuses and long-term incentives
• Recognition program to celebrate successes and reward colleagues who make exceptional contributions