Growth Marketing Manager UKF

Role Overview

The Growth Marketing Manager will lead the planning and execution of strategic sales and marketing activities to deliver growth targets. The role involves owning the end-to-end marketing plan for the Allstar brand, driving brand awareness and new customer acquisition across the full marketing mix, with a focus on integrated and omnichannel marketing.

What You Will Do

The responsibilities of the role include defining the overarching marketing plans in alignment with business objectives and growth targets, identifying priority markets, segments, and channels to maximize brand impact and demand/lead generation, and developing marketing activities and campaigns that clearly differentiate Allstar products and services in competitive landscapes.

Why It Might Be a Fit

The ideal candidate will have a proven track record in leading B2B marketing that delivers business impact and growth, excellent knowledge and experience of all direct channels, including digital & non-digital, and a deep understanding and experience of lead generation, lead warming, and nurturing techniques.

Requirements

• 5+ years’ experience in a similar senior role within B2B marketing
• Proven track record in leading B2B marketing that delivers business impact and growth
• Proven track record in planning, leading, and executing sales-focused marketing in a data-driven, multi-channel, multi-touch environment
• Experience leading and delivering demand generation focused programmes through longstanding, continuously optimized, multi-channel marketing
• Excellent knowledge and experience of all direct channels, including digital & non-digital
• A good understanding, and competent user of Marketing Automation, CRM (Salesforce or similar tools), Digital media including SEO, Paid and social
• Deep understanding and experience of lead generation, lead warming, and nurturing techniques
• Promotion and use of brand within the communications mix
• Excellent project management skills with the ability to manage competing priorities
• A commercial, outcome-focused, KPI, and data-driven mindset
• Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle
• Ability to build strong sales and GTM relationships across the organization
• Personal resilience
• Customer centric approach
• Excellent interpersonal skills, cross-collaborator, and stakeholder management
• Lots of motivation and a proactive approach

Benefits

• 25 days’ annual leave plus 8 bank holidays
• Option to buy or sell up to 5 days of annual leave annually through the benefits enrolment window
• Pension scheme with a minimum 3% employee contribution and up to 5% employer contribution from Corpay
• Private Medical Insurance through Vitality with no excess payable by employees; Corpay covers the standard £250 excess charge
• Life Insurance
• Access to the Gratitudes benefits platform, offering flexible discounts, supermarket savings of 4–5%, and a range of exclusive employee offers
• Free access to LinkedIn Learning, with thousands of courses to support ongoing professional and personal development

Tagged as: Data Analysis, Project Management, Salesforce