Senior CRO Manager

Role Overview

Drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programmers, analyzing user behavior, and optimizing website and landing page performance to increase lead generation, customer acquisition, and revenue.

What You Will Do

Develop and execute a comprehensive CRO roadmap aligned with business objectives, identify friction points and opportunities within customer journeys, prioritize optimization initiatives, and analyze test results to communicate actionable recommendations to stakeholders.

Why It Might Be a Fit

The ideal candidate will have a proven track record of delivering measurable improvements in conversion rates and business outcomes, strong analytical skills, and experience with experimentation and testing platforms.

Requirements

• 4+ years of experience in Conversion Rate Optimization
• Proven track record of delivering measurable improvements in conversion rates and business outcomes
• Strong analytical skills with experience interpreting complex datasets
• Experience with experimentation and testing platforms such as Convert, Optimizely, VWO, or similar
• Proficiency with web analytics tools including Google Analytics (GA4), Hotjar, and Clarity
• Strong understanding of UX principles, customer behaviour, and digital customer journeys
• Experience working with CMS platforms and collaborating with development teams
• Strong project management and operational skills
• Excellent communication and stakeholder management skills
• Ability to work closely with strategic agency partners and cross-functional teams across the UK, Europe, Australia, and New Zealand
• Commercial mindset with the ability to connect optimization activity to lead generation, customer acquisition, revenue, and wider business outcomes

Benefits

• 25 days per annum + 8 bank holidays
• Option to buy or sell up to 5 days annually during the benefits enrollment window
• Employee contribution of 3% matched with 5% from Corpay
• Provided by Vitality with no excess (Corpay covers £250 excess)
• Access to flexible discounts, supermarket savings, and more
• Complimentary access to thousands of online courses
• Volunteering days and engagement in fun company-wide contests and initiatives