Martech Manager – Audience

Role Overview

The Martech Manager – Audience is responsible for maximizing the value of Domain’s MarTech and AdTech ecosystem by connecting audience data, activation workflows, and platform operations across Marketing, Product, and Technology teams.

What You Will Do

You will drive audience strategy, optimize platform operations, and enable teams to create, activate, and measure customer audiences more effectively across channels.

Why It Might Be a Fit

The role requires a strong understanding of digital advertising operations, audience segmentation, first-party data activation, campaign tracking, and measurement principles, as well as experience with core platform areas such as Google Ad Manager and Tealium.

Requirements

• 5-8 years’ experience in ad technology, digital campaign operations, audience strategy, marketing technology, data activation, or a related digital platforms role
• Hands-on experience with at least one core platform area, such as Google Ad Manager, Google Tag Manager, advertising platforms, and Customer Data Platforms (like Tealium)
• Strong understanding of digital advertising operations, audience segmentation, first-party data activation, campaign tracking, and measurement principles
• Strong attention to detail with the ability to test, validate, and troubleshoot audience setup, tracking, tags, campaign delivery, and platform integrations
• Bachelor’s degree in Marketing, Digital Media, Business, Data, Technology, or a related field, or equivalent practical experience

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