Role Overview
The Email Marketing Manager will take ownership of the email marketing strategy across three brands, developing and delivering engaging, data-driven campaigns that support seasonal activity, promotions, and wider brand objectives.
What You Will Do
You’ll develop and execute structured email marketing plans, manage automated customer journeys, build a deep understanding of the customer lifecycle, and drive audience segmentation and content optimisation.
Why It Might Be a Fit
We’re looking for someone who has proven experience in email marketing and CRM, with strong knowledge of email, SMS, push notifications, and direct mail campaigns, and can confidently analyse campaign performance using data and insight.
Requirements
- Proven experience in email marketing and CRM
- Strong knowledge of email, SMS, push notifications, and direct mail campaigns
- Experience using marketing automation tools such as Adobe Campaign, Bloomreach, or similar
- Ability to analyse campaign performance using tools such as Google Analytics, Adobe Analytics, and Excel
- Hands-on experience with audience segmentation, personalisation, and test-and-learn strategies
- Confidence managing multiple stakeholders, agencies, budgets, and KPIs within a fast-paced retail environment
- Excellent organisational skills, attention to detail, and ability to manage competing priorities while meeting deadlines
Benefits
- Starting salary of £40,000 – £40,000
- Yearly bonus of up to £3,825
- Hybrid working options
- Holiday Buying Scheme
- Electric Vehicle Salary Sacrifice scheme
- Volunteer day with a charity of your choice
- 33 days holiday
- Staff discounts of 40-60% across our full range of outdoor brands
- Savings on everyday essentials through our perks hub
To apply for this job please visit linkedin.com.
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