Product Marketing Principal

Hybrid Full TimeMinnesota, United StatesCoupe Health

Role Overview

The Product Marketing Principal is responsible for defining and leading product marketing strategies and initiatives that drive growth, adoption, and retention. This role sits at the intersection of product, marketing, growth, and the market, requiring a leader who enjoys both strategy and execution.

What You Will Do

Develops product positioning, messaging, and value propositions, leads sales enablement strategy efforts, and provides market intelligence and customer insights to inform product strategy and positioning.

Why It Might Be a Fit

This role provides thought leadership and influences senior leaders and cross-functional stakeholders to align product strategy, market opportunities, and go-to-market execution.

Requirements

  • 7+ years of related marketing professional experience
  • Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • 401k
  • Paid Time Off (PTO)
  • Volunteer Paid Time Off (VPTO)

To apply for this job please visit bcbsmn.wd5.myworkdayjobs.com.

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