Senior Manager, Product Marketing – EdTech

Role Overview

As Senior Manager of Product Marketing at Coursedog, you’ll lead the strategic vision and execution of our product marketing function, positioning our Intelligent Academic Operations Platform as the essential solution for higher ed institutions.

What You Will Do

Own and evolve the overall product marketing strategy, including positioning, messaging architecture, and go-to-market plans across all platform modules and buyer segments. Drive alignment across Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities.

Why It Might Be a Fit

If you’re excited by the challenge of establishing Coursedog as the market leader in education operations and want to help institutions break down barriers to student success at scale, this is a chance to do meaningful work with real impact.

Requirements

• 3-5 years of B2B SaaS product marketing experience
• At least 2+ years in a leadership or strategic role
• Higher Ed experience is preferred but not mandatory
• Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies
• Demonstrated ability to craft compelling positioning and messaging that resonates across multiple audiences and personas
• Strong strategic thinking combined with execution excellence
• Experience driving sales enablement, working directly with sales teams, and measuring impact on pipeline and revenue outcomes
• Proven ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success
• Excellent communication and storytelling skills
• Experience with SaaS pricing strategy, packaging, or go-to-market launches
• Knowledge of or passion for the higher education market or complex B2B enterprise software environments
• An empathetic, curious mindset paired with strong business acumen and ownership mentality
• Experience using AI tools and technologies effectively to drive productivity and creativity in marketing strategy, content development, and cross-functional collaboration

Benefits

• Competitive base salary between $125,000 – $130,000
• Performance-based variable compensation component, bringing total on-target earnings (OTE) to $135,000 – $150,000 when performance objectives are achieved
• Healthcare, Dental & Vision
• Retirement Planning
• Paid Time Off
• Equity
• Paid Parental Leave

Tagged as: Compensation Design