Product Marketing Manager

Role Overview

Drive the development of one or more Covage offers and contribute to their growth, working at the heart of the company in collaboration with various teams.

What You Will Do

Build and evolve offer strategy, pilot economic performance, accompany commercial teams, improve customer experience, and develop and launch offers.

Why It Might Be a Fit

The ideal candidate is a true conductor responsible for the performance of their offers throughout their life cycle, with a strong analytical mindset and ability to work collaboratively with cross-functional teams.

Requirements

• Define the vision and roadmap for the development of the offers.
• Analyze market evolutions and competing offers.
• Identify new growth opportunities.
• Build business cases associated with evolutions or new products.
• Participate in the definition of Covage’s development strategy.
• Be responsible for the overall performance of your offers.
• Follow key economic and commercial indicators.
• Define and evolve pricing strategies.
• Analyze the financial impacts of the envisaged evolutions.
• Work with finance and control to support decision-making.
• Build sales arguments and sales support.
• Train commercial teams.
• Participate in strategic client meetings when necessary.
• Represent the market and clients within the company.
• Animate the commercial dynamic around your offers.
• Understand and analyze customer journeys.
• Identify irritants and opportunities for improvement.
• Pilot necessary action plans with concerned teams.
• Ensure the overall coherence of the experience offered to customers.
• Pilot launch and evolution projects for offers.
• Formalize business needs.
• Coordinate IT, MOA, operations, and internal partner teams.
• Prioritize developments and ensure their proper realization.
• Ensure respect for quality, deadline, and business value objectives.