Senior Demand Generation Manager

Remote Full TimeUnited States (Remote)Coverbase

Role Overview

The Senior Demand Generation Manager will help build and execute integrated demand programs across ABM, field, and events, paid, content, digital, and sales-assisted channels. The role requires a hands-on builder who combines commercial instinct, creativity, and analytical rigor.

What You Will Do

The responsibilities include building and executing integrated demand programs, owning and evolving the ABM motion, managing paid media agencies, building field programs, and partnering with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in demand generation, growth marketing, or a related B2B SaaS marketing role, with a strong understanding of funnel performance and the ability to connect marketing activity to pipeline and revenue.

Requirements

  • 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role
  • Demonstrated experience building programs that contribute to qualified pipeline
  • Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles
  • Strong experience with ABM, field/events and integrated demand programs
  • Hands-on HubSpot experience across campaigns, lists, workflows and reporting
  • Strong analytical instincts
  • Strong partnership instincts with Sales
  • Self-starter with a builder’s mentality, comfortable with ambiguity and excited to test, learn and build
  • Excellent communicator who can move comfortably between strategy and execution

Benefits

  • Competitive compensation range of $150,000 – $170,000
  • Meaningful equity
  • Health insurance (100% employee / 80% dependents)
  • 21 days PTO
  • 401(k) with 4% matching

To apply for this job please visit jobs.ashbyhq.com.


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