Group Digital Marketing Director

Role Overview

We’re partnering with an established international consumer business to appoint a Group Digital Marketing Director into a newly created, senior leadership role. This is an opportunity to shape digital growth strategy across multiple European markets, working closely with senior leadership to identify commercial opportunities, improve customer acquisition efficiency and accelerate the adoption of successful marketing initiatives.

What You Will Do

Identify and develop digital growth opportunities across multiple European markets, with a particular focus on customer acquisition and performance optimisation. Partner with senior commercial and marketing leaders to improve acquisition efficiency, conversion, retention and customer lifetime value.

Why It Might Be a Fit

We’re looking for a genuine digital marketing expert who brings deep channel knowledge alongside an understanding of how digital fits within a broader customer acquisition and growth strategy. Success will require someone who combines strong technical expertise with commercial judgement, analytical capabilities and the credibility to influence senior stakeholders.

Requirements

• Significant experience leading digital marketing and performance acquisition strategies within established consumer businesses.
• Deep expertise across paid search, SEO, paid social, conversion optimisation and digital customer journeys.
• A proven track record of scaling digital acquisition, improving marketing efficiency and delivering measurable commercial growth.
• Strong understanding of customer acquisition economics, CAC, LTV, attribution and marketing ROI.
• Broader knowledge of offline and partnership-led acquisition channels, understanding how digital complements the wider marketing mix.
• Experience operating within complex, multi-market or international organisations, navigating multiple stakeholders and differing commercial priorities.
• Previous leadership experience, with the ability to influence and deliver results through collaboration rather than direct line management.
• The credibility and gravitas to engage senior executives, challenge existing thinking and shape commercial strategy.
• A hands-on, proactive approach with the ability to identify opportunities, prioritise effectively and drive initiatives independently.