Role Overview
We need a results-driven Digital Marketing Manager to raise awareness, drive customer interest, and support pipeline & product adoption goals for our clients products. The ideal candidate will have experience with virtual events, email marketing, paid media, and website management.
What You Will Do
The ideal candidate will act as lead in driving and executing supporting marketing activities including defining assets, programs, and measuring cross-channel campaign results. This includes developing and executing a marketing plan for global HED across digital touchpoints, owning and executing virtual event programs, and owning and executing email & web strategy.
Why It Might Be a Fit
The ideal candidate will be a self-motivated go-getter with proven success in executing impactful digital marketing programs. They will have experience with how to best engage and influence key decision maker audiences, plus engage faculty/staff at universities to drive adoption.
Requirements
- 7 to 10 years digital marketing experience
- Experience managing virtual events such as trainings, webinars, etc.
- Experience owning web strategy & design for marketing teams/campaigns
- Experience driving marketing plans and working in highly matrixed organizations
- Ability to operate in a dynamic environment with minimal supervision
- Ability to be strategic and to also be able get work done
- Proven success record of driving results-oriented marketing programs
- Strong data and analytical skills with the ability to assess business opportunities, track and analyze results
- Project management skills and strong attention to detail, with demonstrated ability to manage logistics and tactical details with flawless execution and the ability to prioritize and manage multiple projects simultaneously
- Excellent interpersonal communication, written and verbal. Strong presentation skills. Team player with proven track record in working effectively with cross-functional teams. Strong ability to influence at all levels, internally and externally
- HED marketing experience & global marketing experience a huge plus
Benefits
- Benefits available if eligible
To apply for this job please visit crawfordgroup.com.

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