Role Overview
We are looking for a highly driven, creative, and commercially minded Demand Generation Manager who knows how to create demand, engage potential buyers, and turn prospects into qualified sales opportunities.
What You Will Do
You will own the demand generation engine, from identifying the right audience and developing compelling messaging to launching campaigns, nurturing prospects, generating qualified meetings, and contributing to revenue growth.
Why It Might Be a Fit
We need someone who thinks strategically but is equally comfortable getting hands-on with campaign execution, writing compelling emails, building automation workflows, researching prospects, and analyzing campaign performance.
Requirements
- 4-6 years of experience in B2B demand generation, email marketing, outbound marketing, or growth marketing
- Demonstrated experience building and executing email marketing and outbound acquisition campaigns
- Strong understanding of B2B buyer journeys, ICP development, audience segmentation, and lead qualification
- Proven ability to develop effective cold email campaigns and personalized outreach sequences
- Hands-on experience with marketing automation platforms, preferably HubSpot
- Experience with prospecting, contact enrichment, and outbound campaign tools
- Excellent email copywriting and communication skills
- Strong understanding of email deliverability, sender reputation, domain warm-up, and email authentication protocols (SPF, DKIM, DMARC)
- Experience developing nurture journeys, lead scoring, and CRM workflows
- Understanding of account-based marketing and multi-channel outreach
- Strong analytical skills with the ability to translate campaign data into actionable improvements
- Ability to manage multiple campaigns independently while maintaining strategic direction and execution quality
To apply for this job please visit jobs.workable.com.
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