Role Overview
We are looking for a strategic, hands-on growth marketer who understands the complete customer acquisition journey. The role requires developing a growth strategy, restructuring ad accounts, analyzing conversion data, and presenting revenue outcomes to leadership.
What You Will Do
The key responsibilities include owning the end-to-end paid media strategy, developing and executing scalable B2B lead-generation strategies, managing and optimizing campaigns, and building channel-specific acquisition strategies.
Why It Might Be a Fit
To stand out, you should have scaled B2B paid acquisition while maintaining or improving lead quality, understand the difference between generating leads and generating revenue, and have experience with account-based marketing and industry-specific acquisition campaigns.
Requirements
- 5+ years of hands-on performance marketing experience
- Proven experience managing and scaling substantial monthly advertising budgets
- Advanced expertise in Google Ads
- Strong hands-on experience with Meta Ads and LinkedIn Ads
- Excellent understanding of B2B lead-generation funnels and longer sales cycles
- Strong command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution
- Experience working with HubSpot or comparable marketing automation and CRM platforms
- Strong understanding of landing-page optimization, CRO, audience segmentation, and retargeting
- Ability to analyze complex performance data and turn insights into growth opportunities
- Experience managing budgets, forecasting results, and communicating marketing ROI
- Excellent communication, analytical thinking, and problem-solving skills
To apply for this job please visit jobs.workable.com.
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